Ordering a burger means answering five questions, about how it is cooked, the cheese, the sauce, the side and the drink in the meal deal. Out loud, they have to be asked again of every guest at every table, and the mistakes pile up on a Saturday night.
A paper menu copes badly. Either it lists every combination and becomes unreadable, or it falls back on “ask your waiter”, and the bacon, the double patty or the extra cheddar only sell if someone remembers to offer them.
And a burger is all about looks, the height, the melting cheese, the bun. Two burgers with similar descriptions look nothing alike on the plate, and it is the plate that decides.